Case Study

MaiProperty

Executive Summary An innovative AI infrastructure firm, founded by Jon Hardwick, faced significant hurdles in aligning its technical roadmap with its go-to-market (GTM) strategy. By engaging Meydenbauer Partners for fractional CxO services, the firm not only rebuilt its backend platform but also implemented a full-scale GTM technology suite four weeks ahead of schedule. This engagement evolved into a strategic partnership, scaling the firm's offshore operations and driving substantial growth in both top-line and bottom-line revenue.

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The Challenge

The firm was at a critical juncture, struggling with a technical roadmap that lacked clear direction and a backend infrastructure that required a complete overhaul. This internal misalignment was a major roadblock to launching effective GTM campaigns and achieving scalable growth. They needed expert leadership to not only architect a new technical vision but also to build and execute a sales and marketing strategy that could deliver tangible results.

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The Solution

Go-to-Market Implementation

Concurrently, Meydenbauer Partners deployed a comprehensive GTM technology suite. This included the seamless integration of HubSpot, Apollo, Simple Talk AI Touchpoint, and the Meta Suite. The implementation was executed with remarkable efficiency, finishing a full four weeks ahead of the projected timeline. Following the successful implementation, the engagement evolved. Campaign execution was transitioned to Meydenbauer Partners' expert SDR Lead, Ronald Hernandez, based in the Philippines. What was initially planned as an analyst and virtual assistant role quickly expanded into a strategic initiative to scale the client's GTM and offshore operations.

Result

The Solution

Meydenbauer Partners initiated the engagement by embedding Managing Partner Doug Sandstedt as a fractional CxO. Doug immediately focused on two core areas:Technical Realignment: He began by reworking the company's technical roadmap to create a clear, actionable plan. A key part of this strategy was staffing a highly skilled Architect to lead the rebuild of the platform's backend strategies, ensuring a solid foundation for future growth.

Conclusion

Go-to-Market Implementation

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