Last Updated: December 8, 2025
At MBC Partners, we are committed to protecting your privacy in compliance with applicable laws, including the EU General Data Protection Regulation (GDPR), UK GDPR, and California Consumer Privacy Act (CCPA).Data Controller: MBC Partners LLC
Email: privacy@mbcpartners.co
1. Information We Collect
1.1 Information You Provide: Contact details (name, email, phone, company) via forms or direct contact
Professional information when you engage our services
1.2 Automatically Collected Data:Technical data: IP address, browser type, device info, operating system
Usage data: Pages visited, time on site, referral source, search terms
Company identification (via RB2B): Reverse IP lookup to identify business visitors (see Section 3)
Legal Basis (GDPR):
Consent (when you submit forms)
Legitimate interest (website analytics, B2B prospecting) - see Section 3.4
2. How We Use Your Information: Client communication: Respond to inquiries and deliver services (Legal basis:
Contract/Consent). Website optimization: Improve functionality and content (Legitimate interest)
B2B business development: Identify companies interested in our services (Legitimate interest - see balancing test in Section 3.4)Compliance: Meet legal obligations (Legal obligation)
We do NOT: Sell your data to third partiesUse personal data for consumer marketingTrack individual employees' personal browsing habits
3. Company Visitor Identification (RB2B)
3.1 What RB2B Does
We use RB2B to identify companies visiting our website through reverse IP lookup. This is standard practice in B2B marketing.
3.2 Data Collected by RB2B: IP address (considered personal data under GDPR/UK GDPR)
Company details (identified via IP to domain matching)
Visit metadata (pages viewed, timestamps, session duration)
Technical data (browser, device, location at city-level)
3.3 How We Use This Data: Identify potential clients interested in PE advisory, exec search, or AI/RevOps consultingPrioritize
outreach to companies repeatedly visiting service pages Improve website content based on visitor industry trends. We occasionally contact companies at publicly available corporate email addresses or LinkedIn.
3.4 Legal Basis: Legitimate Interest (GDPR Art. 6(1)(f))Our Legitimate Interest:
Understanding which businesses are interested in our B2B services to conduct targeted, non-intrusive business development.
Balancing Test (Why This Doesn't Override Your Rights):Limited scope: We only identify corporate entities, not individuals
B2B context: Used solely for business-to-business purposes, not consumer tracking
Public info: We match company data with publicly available business records
No sensitive data: We don't collect health, financial, or personal lifestyle information
Easy opt-out: You can exclude your IP/company anytime (see Section 6)Minimal intrusion: No retargeting ads or invasive follow-up. Your Right to Object: You may object to this processing at any time (see Section 6).
3.5 Data Sharing & Storage RB2B storage: AWS servers in US (Virginia) - GDPR-compliant via Standard Contractual Clauses (SCCs)Retention by RB2B: 24 months from collection, or until deletion requestOur retention: We keep matched company records (no IP addresses) for 36 months for business development purposesNo third-party marketing: We don't share this data with other companies for their marketing
4. Cookies & Tracking Technologies:
4.1 Cookie Types: Strictly Necessary: Site functionality (logins, forms) - No consent required (always active)Analytics: Understand site usage - Consent required for EU/UK visitors (Google Analytics, RB2B tracking)Marketing: Not currently used
4.2 Cookie ControlEU/UK Visitors:You'll see a consent banner on first visitReject = RB2B and analytics disabledChange preferences anytime via "Cookie Settings" in footer
All Visitors: Browser settings: Block cookies in Chrome/Firefox/Safari settingsBrowser extensions: Privacy Badger, uBlock Origin
Do Not Track: Enable in browser (we honor this signal)
Opt Out of RB2B Specifically:
Email admin@mbcpartners.co with:Your company nameYour IP address (find at whatismyip.com)We'll add your IP to our exclusion list within 5 business days
5. Third-Party Services: Google Analytics: Traffic analysisRB2B: Company identification
Webflow: Website hosting (GDPR-compliant hosting)These services process data according to their own privacy policies and contracts with us.
6. Your Privacy Rights All Users Access: Request a copy of your data
Correction: Fix inaccurate information
Deletion: Request removal of your data
Objection: Object to legitimate interest processing (e.g., RB2B tracking)
Portability: Receive your data in a portable format (where applicable)EU/UK Users (Additional Rights)
Restrict processing: Limit how we use your dataWithdraw consent: For consent-based processing (doesn't affect lawfulness of prior processing)
Lodge a complaint: Contact your local data protection authority (see Section 10)
How to Exercise Rights:
Email admin@mbcpartners.co with your request. We'll respond within 30 days (EU/UK: 1 month per GDPR).
7. Data Security: We use industry-standard measures:TLS/SSL encryption for data in transitAccess controls and authenticationRegular security audits
Important: No online system is 100% secure. We cannot guarantee absolute security.
8. Data Retention : Contact form submissions: 36 months - Business development & complianceRB2B company matches: 36 months - Sales pipeline managementRB2B raw IP data: 24 months (held by RB2B) - Per RB2B's policyClient project data: 7 years post-engagement - Legal & tax requirementsDeletion requests override these periods.
9. International Data TransfersFor EU/UK Visitors:
Your data may be transferred to the United States (RB2B, Google). We ensure protection through:Standard Contractual Clauses (SCCs): EU Commission-approved contract termsAdequacy decisions: Where applicable (e.g., EU-US Data Privacy Framework participants)Vendor compliance: Our processors maintain GDPR-equivalent safeguardsTransfer Impact Assessment: Available upon request to admin@mbcpartners.co
10. Contact & ComplaintsGeneral Inquiries:
admin@mbcpartners.co
doug@mbcpartners.co
EU/UK Supervisory Authorities:
You have the right to lodge a complaint with your local data protection authority:EU: https://edpb.europa.eu/about-edpb/board/members_enUK: Information Commissioner's Office (ICO) - https://ico.org.uk
11. Children's Privacy: Our services are directed at businesses, not individuals under 16. We do not knowingly collect data from children.
12. Changes to This Policy: We may update this policy to reflect legal or operational changes. Updates will be posted with a new "Last Updated" date. Material changes will be notified via email (if you're a client) or prominent website notice.
13. California Privacy Rights (CCPA)For California Residents:
Under CCPA, you have the right to:Know what personal information we collect, use, and shareRequest deletion of your personal informationOpt out of "sales" of personal information (we don't sell data)Non-discrimination for exercising your rightsContact privacy@mbcpartners.co to exercise these rights.This version has proper paragraph breaks and formatting. When you paste it into the Webflow rich text editor, the line breaks should be preserved. The current version on the site has all this content but lacks the visual formatting with proper spacing.mbcpartners.design.webflow https://mbcpartners.design.webflow.com/?locale=en&pageId=68b8ff5803000bbd581dbb48
